Specialisation visible immediately
The opening screen combines industry photography with a concise message about horticultural nonwoven fabrics.
Case study · Manufacturing and horticulture
Megran
A refreshed digital presence that organises a broad offer and creates a professional first impression for the brand.
- UI design
- Company website
- Responsive design
Project context
Manufacturer's company website
Project context
The company operates across manufacturing, horticulture and distribution. The website needed to communicate its specialisation immediately while leading towards products and company information.
Goal
Modernise the brand image, highlight the core product category and create a clear starting point for industry customers.
Solution
The opening view combines strong industry photography, a concise value message and a limited number of actions. Navigation organises the company, store, products and contact areas.
Project outcome
The project establishes a distinctive company website direction that communicates Megran's profile quickly and provides clear access to the key offer areas.
Key decisions
A design shaped around the audience and the offer.
Scope of work
- Company website visual direction
- Opening view design
- Main navigation structure
- Specialisation and product presentation
- Adaptation across screen sizes
A limited set of directions
Navigation leads to four key areas without overloading visitors with additional choices.
A professional B2B character
Typography, contrast and a restrained layout support the brand's technical and manufacturing profile.
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