Two audiences, one narrative
The website maintains one story about the foundation while separating the actions for students and partners.
Case study · Foundation and international education
TBM Foundation
A foundation website connecting Nigerian students with education in Poland, with dedicated journeys for applicants and partners.
- Content architecture
- Languages
- UX/UI
Project context
Information platform for students and partners
Project context
The project communicates a complex mission in two directions: to people seeking support with studying in Poland and to organisations interested in partnership.
Goal
Explain the foundation's process and mission, build trust and separate the key actions for students and partners.
Solution
The content is structured around audience needs. Contrasting sections, clear calls to action, an FAQ and mission modules create a longer but logical story.
Project outcome
The result is an organised information platform that presents the foundation's purpose and gives both audiences a clear next step.
Key decisions
A design shaped around the audience and the offer.
Scope of work
- Information architecture for two audiences
- UX/UI design for the foundation
- Mission, process and FAQ sections
- Application and partnership journeys
- Responsive views
Trust through process clarity
The sections explain the support available and what users can expect at the next stages.
Clarity across a long page
Alternating backgrounds, concise blocks and repeatable calls to action organise the experience on desktop and mobile.
Project view
See how the solution works as a complete experience.
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A focused presentation of specialist services and products, designed to help business customers reach the right category and contact point quickly.
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